When executed with intention, strategy and purpose, a sales funnel will not only serve to dramatically increase the effectiveness of your ad campaigns and increase your profit margins, but also save you considerable ad spend as well.
Below I break down the necessary elements of a profit spitting sales funnel and what you should immediately consider if you're missing any of the pieces.
The Landing Page
A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign.
It is designed to direct the visitor to take a specific action, such as filling out a form or making a purchase.
Landing pages are often linked to from social media, email campaigns, or online advertisements, and are designed to provide a clear and concise call to action for the user.
Landing pages are an important part of a website because they help to convert visitors into leads or customers.
They are typically focused on a specific product or service, and are designed to provide information that is relevant to the visitor's needs.
Landing pages are typically optimized for conversion, which means that they are designed to encourage the visitor to take a specific action, such as filling out a form or making a purchase.
There are many elements that can be included on a landing page, such as headlines, images, videos, forms, and calls to action.
It is important to carefully design and optimize a landing page to ensure that it is effective at converting visitors into leads or customers.
The Lead Incentive
A lead incentive is a piece of valuable content that is offered to a potential customer in exchange for their contact information, such as their name and email address.
Lead incentives are often used in online marketing to attract and capture leads, or potential customers, for a business.
They are designed to provide value to the visitor and entice them to give their contact information in exchange for access to the lead magnet.
Some common types of lead incentives include ebooks, guides, templates, webinars, and free trials.
Lead incentives can be offered in a variety of formats, including text, audio, and video.
They are typically delivered via email or a landing page on a website, and are used to nurture leads and move them further down the sales funnel.
Lead incentives are an effective way for businesses to capture leads and build their email list, as they provide value to the visitor and help to establish trust and credibility.
They can be used in a variety of marketing campaigns, including social media, email marketing, and paid advertising.
The Self-Liquidating Offer
A self-liquidating offer, also known as a "one-time offer," is a marketing tactic in which a business offers a discounted or limited-time product or service to a customer with the intention of generating a sale that covers the cost of the offer.
The goal of a self-liquidating offer is to generate a profit while also acquiring a new customer or lead.
Self-liquidating offers are often used in conjunction with other marketing efforts, such as lead magnets or landing pages, to attract and convert potential customers.
They are designed to be attractive and compelling, with the intention of persuading the visitor to make a purchase.
Self-liquidating offers are a common marketing tactic in a variety of industries, including e-commerce, digital marketing, and personal development.
They can be effective in generating sales and acquiring new customers, but it is important to carefully design and test the offer to ensure that it is successful.
The Core Offer
A core offer is a product or service that is central to a business's value proposition.
It is the main offering that a business provides to its customers, and is typically the product or service that generates the most revenue for the business.
The core offer is the foundation upon which a business is built, and is often the primary focus of a business's marketing efforts.
A core offer can be a physical product, a digital product, a service, or a combination of these.
It is the primary product or service that a business offers to its target market, and is typically what differentiates the business from its competitors.
In order to effectively market a core offer, a business must understand the needs and wants of its target market and be able to effectively communicate the value of its core offer.
It is important for a business to clearly define its core offer and to ensure that it is consistently aligned with its overall business strategy.
The Profit Booster
A profit booster is a business strategy or tactic that is designed to increase a company's profits by maximizing the revenue it generates from its products or services. Profit maximization is a common goal for businesses, as it allows them to remain financially viable and grow over time.
There are a number of strategies that businesses can use to maximize profits, including:
- Increasing the price of their products or services: This can be an effective strategy if the business has a strong brand or if there is high demand for its products or services.
- Reducing costs: This can be achieved through a variety of methods, such as streamlining operations, negotiating better terms with suppliers, or automating certain processes.
- Expanding the business's target market: By reaching new customers, a business can increase its revenue and profits.
- Developing new products or services: Introducing new products or services can also help a business to increase its profits.
It is important for businesses to carefully consider their profit maximization strategy and to ensure that it is aligned with their overall business goals and values
The Conversion Sequence
A conversion sequence, also known as a nurture campaign or drip campaign, is a series of automated marketing emails that are sent to a lead or prospect over a period of time in order to educate them about a product or service and move them further down the sales funnel. Conversion sequences are designed to provide valuable information to the recipient and build trust, with the ultimate goal of converting them into a customer.
Conversion sequences typically consist of a series of emails that are spaced out over a period of time, such as a few days or weeks. The emails may include a variety of content, such as educational articles, case studies, demos, or special offers. The content is designed to be relevant and helpful to the recipient, and to provide them with the information they need to make an informed purchasing decision.
Conversion sequences are an effective way for businesses to build relationships with leads and customers, and can help to increase the likelihood of converting leads into customers. They can be used in a variety of marketing campaigns, including email marketing, social media, and paid advertising.
